The story of HL Display

From a small, travelling one-man band to a global leader in over 50 countries, this is the story of HL Display.

Our story begins in Borlänge in 1954. The travelling salesman Harry Lundvall saw a problem. Products were badly displayed and there were no prices in stores. This was during the time when groceries were evolving into self-service. So, Harry took matters into his own hands. Armed with an iron and sheer enthusiasm, he started manufacturing label holders and merchandising stands by hand in his basement in Borlänge, Sweden. His products soon created exposure and order in stores. The success was a fact.  

The international breakthrough came in the 90’s when his granddaughter Lis and her husband Anders took over. Together with their team, they made the company grow with new customers in new countries. In the process, Anders and Lis happily turned their home into an office and a stock room. It is safe to say, that their entrepreneurial heart is what made HL Display the leading company that it is. 
Today we bring our pioneering spirit into the next era by celebrating decades of innovations. Our passion for retail makes us focused on people’s changing needs. We always anticipate and adapt to them, to invent functional and sustainable solutions. That's how we can inspire, and create a better shopping experience for people all over the world.